Online Retailers
Many online retailers started advertising their products and services to their customers on their mobile devices when the sales environment was much less conducive. For example, in 2010, 74% of online retailers advertising their products on mobile devices accessed their products over the internet. Now a days, most of the shopping gets done online, consumers love to visit websites like https://www.raise.com/coupons/lowes everyday just to find the best deals.
Google’s mobile ad platform
So the question is: If consumers already found it easier to access products online on their smartphones, why are most major online retailers still reluctant to make their products available to consumers on the go? We also asked if consumers would be more likely to purchase from a mobile online retailer or from another retailer.
Many online retailers that are offering mobile products did not even know they were doing so. If a consumer is contemplating making a purchase from an online retailer that offers mobile products, we asked whether the consumer is likely to visit the retailer again or how likely it is that the consumer will visit the online retailer again after that initial visit.
Only 13% of the consumer said that it is likely that they would visit the online retailer again, and only 5% said that they are likely to purchase the online product again. If a retailer offers mobile products and a consumer decides to visit the store again or wants to buy the product, the consumer is unlikely to be tempted by the mobile platform because he or she already has made the purchase online and it does not make sense to again visit the store for the same product.
If consumers who want to buy an online product already have made a purchase on another online retailer, they are not going to visit that retailer again to purchase the same product. Consumers who purchase an online product from an online retailer might not visit the retailer again if the other online retailer already offers it. In this case, the other retailer is taking a loss of potential revenue by not offering a particular mobile-enabled product to the consumer.
